Overview

Jamberry is a beauty startup that made its name producing do-it-yourself nail wraps, which are heat-activated vinyl adhesives that you apply to your nails to add a fun flair to your look. As a UX designer at Jamberry, I was responsible for the e-comm experience on Jamberry.com (no longer available).

Jamberry Nail Art Studio put the power in the hands of the customer — allowing anyone to create the nail art of their dreams with the click of a mouse.

First Challenge

The Jamberry catalog was filled with hundreds of unique designs, which rotated out every 6 months. Plus, there were 10-20 additional exclusive designs created each month — too much for our in-house wrap designers to maintain with the manual process that was in place.

First Solution

I updated the existing design tool and created an experience that empowered our customers to create their own designs and sell them through a centralized marketplace.

Beta Test Results

After a Beta launch of the system, we quickly realized that the creation tool was difficult to keep up with, in terms of maintenance. We had a huge increase in software bugs and an onslaught of questions coming through Customer Support regarding the buggy technology.