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Knowsy iOS Game

A style guessing game by Markkit

knowsy-win

 

CLIENT Markkit

SERVICES UI Design, UX Strategy + Design

 

Challenge

Markkit, as a shopping app, was performing well, and similarly as a gaming app, but as a social shopified gaming experience, it wasn’t cutting it. What the Markkit app was lacking was a viral hook—a reason for users to spread the word and invite their friends to join.

 

knowsy_process_wireframe

 

Process

Alongside the Product Manager and Lead Engineer, I defined what data we had access to and what information would be most important to users—their friends and their style. We determined that a quiz-style game would be simple enough to play over-and-over again, but fun enough to keep users coming back.

 

 

Solution

The design of Knowsy was easy — clean and easy-to-read, but bold (like Markkit). The game template makes it easy for users to compulsively play Knowsy, while the bold, colorful winner screens make for an exciting celebratory moment.

 
knowsy_mockup_win
 

Design

The design of Knowsy was easy — clean and easy-to-read, but bold (like Markkit). The game template makes it easy for users to compulsively play Knowsy, while the bold, colorful winner screens make for an exciting celebratory moment.

 
knowsy_mockup_play
 

Result

We immediately saw an increase in game actions (users playing more frequently and for longer periods of time) and Daily Active Users (DAU) — a huge jump from 5,000 to 11,000.

 

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