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Abbey + Jake

A southwestern-inspired wedding suite for an adventurous pair

abbey and jake wedding

SERVICES Save the Date, Invitation, Website, Name Cards, Signage

 

Project

This was the most fun I’ve ever had working with a client – probably because it didn’t feel like Abbey was a client at all! Abbey was my wedding photographer. We’ve only met once, at my wedding, but we are mutually and unapologetically obsessed with one another. So, it made the process designing for her wedding to fiancé, Jake (yes, she’s now married to a Jake too!), smooth, fun and easy.

 
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Process

Abbey was really clear with her direction and knew what she wanted, but since she’s a working creative and understands this process, she wanted me to put my own stamp on the design. We started with a shared Pinterest mood board, like the one above, and clarified the needs – triangles, icons and modern typography. Hello, dream client! The only question mark for Abbey’s materials was color palette, so I presented options:

 

Design

Ultimately, we landed on this rich, earthy palette that reflected her venue and balanced the airyness of her outdoor nuptials. We tied everything together with a triangle pattern and an iconographic mark, symbolizing the priorities in their life together.

 
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photography provided by ©Abbey Moore Photography // abbeymoore.net


 

 

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