A mobile app game using compulsive behaviors and viral hooks to drive social sharing and increase user acquisition
On the Markkit app, users interact with products and other users to drive repeat impressions and each other’s intent to buy. An active community of 100,000 style and beauty enthusiasts, aged 14–34, play merchandise-based games to close the gap to conversion. Markkit’s lightweight social interactions enable peer-to-peer awareness, viral social consideration, and repeat style validation. Knowsy is a quiz-style game, aimed at driving these compulsive, simple interactions and increasing virality within and outside of the existing Markkit community.